meisterjas.blogg.se - Digital media activation

Utilize strong analytical ability to evaluate end-to-end e-commerce customer experience, user journeys and behaviors.Obtain or develop approved brand and lifestyle imagery and descriptive copy as required. Manage the content required to support seasonal range.Take the lead on understanding category specific key business objectives and develop growth strategy through qualitative analysis and quantitative data.Responsible for, whosale ecom account management, influencer projects performance and media agent management.Be the key contact to align all partnerships with adidas e-commerce partners with SEO understanding.Oversee adidas e-commerce partners’ efforts to ensure the success of new launches, promotions, and maximize opportunities to drive incremental sales in line with adidas monthly calendar with strong collaboration with internal and external teams.

Manage e-commerce partner accounts to achieve the business goals and to increase adidas share eventually.

Leads the performance development and implementation of adidas business partners’ under DPC Team’s responsibility.

Provide thought leadership and perspective for adoption where appropriate.

Measure and evaluate performance reports of all digital marketing campaigns.

Experience with managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROI.

Strategize and develop adidas digital and offline media campaigns using online media channels such as display (programmatic), direct, mobile, SEO/SEM, CRM, social media and affiliate marketing & primary offline channels TV & OOH that drive revenue growth, increase customer acquisition, and expand brand awareness.Collaborate with the Brand Activation teams to develop digital communications plans as well as offline media buying plans where needed, that leverage the media space and own the execution of the digital advertising elements of the adidas strategic digital plan.Strengthen and manage the content and performance of adidas external e-commerce partners by focusing on identifying ways to improve online partnerships and strengthen digital marketing and overall media strategy and online presence of adidas.

Plan and manage ecommerce marketing investments in accordance with the DBC targets of the company for and adidas mobile app channels.Lead Membership business and CRM operations that will drive engagement & loyalty in line with the “Members First” strategy. Strategize and design digital marketing campaigns and offline media planning of adidas categories (Running, Originals, Core Training and Football) aligned with business goals working with the Brand activation managers. Purpose & Overall Relevance for the Organization: